"The Bedrock of the Cornwall & Isles of Scilly Economy"

Accessing New Customers and Markets

Over 90% of respondents to our surveys tell us that expanding their customer bases is the key to their businesses becoming stronger or more profitable. Over 40% believe they need to increase their web based sales. 38% have no web presence at all.

Different businesses face competition from different prime competitors and so although it will play a huge role in the future, it is not all about the web and social media.

Please tell us your thoughts on the following suggested initiatives.

Q.1

A more favourable trading environment for our town centres which enables existing town centres to be more sustainable and to encourage new ventures to evolve.

Strongly Support it would create wealth, interest, footfall and opportunity.
Nice Idea, but don't think it will generate wealth and opportunity.
Oppose. It is a waste of time and money.
Other:

Q.2

Wide ranging support for ALL Cornish IOS businesses to enable them to become more effective online.

Strongly Support. This would create efficiencies, wealth and opportunity.
Nice Idea, but don't think many would take advantage.
Oppose. It is a waste of time and money.
Other:

Q.3

Brand Cornwall: Systemised promotion of Cornish IOS businesses to bring more customers for our business community from outside the county, building on the Cornish Brand.

Strongly Support. This would create opportunities and generate wealth.
Nice Idea, but don't think it would make much of a difference.
Oppose. It would be a waste of time and money.
Other:

Q.4

Town Brand: Help every town in Cornwall to develop an individual brand and marketing strategy that creates interest and individuality.

Strongly Support. This would enhance reasons for people to visit, creating opportunity.
Nice Idea, but I doubt it would increase footfall significantly.
Oppose. It would be a waste of time and money.
Other:

Q.5

Rationalisation of the public sector procurement processes in Cornwall to enable far more SMEs to benefit from contracts.

The combined spend of the Council and NHS in Cornwall is approaching £2.5 billion every year.

Strongly Support. This could create substantial opportunities locally.
Nice Idea, but unlikely to keep more money circulating locally.
Oppose. It would be a waste of time and effort.
Other: